Tuesday, May 31, 2011

What VIP means to Esprit

The past two weeks we've been getting last minute orders from VIPs all over the place (which we are just thrilled about!) One day we even received two orders for the same VIP from two different clients. We feel honored to be considered a top caterer in NYC to be chosen for these high-profile events. When a regular client calls with a last minute event or needs to increase the guest count two days before a VIP event the only answer is “Absolutely, no problem!”
Believe us – it’s not what the client has in mind either – but when VIP guests calls them and want to attend the event, they too have to be ready at the drop of a hat to accommodate (key word!)

So, what’s involved with last minute additions? Obviously more food, but also… place setting & serving pieces, room reconfigurations, additional staffing, linens, tables, chairs… It’s like doing the planning all over again!

In the service industry, service with a smile and a "can-do" attitude is key.

These requests are a challenge and urge us to flex our fabulous muscles and push us out of our catering comfort-zone – we like it – it keeps the adrenalin pumping!

Tuesday, May 24, 2011

New Frontiers...and Venues!

Catering at a regular venue is comfortable – our staff knows every aspect of the space and just how to setup rooms, handle the kitchen and the loading docks!

A new venue is exhilarating – a new look – a new opportunity to ourselves – but requires a very different approach. Multiple site visits, onsite team meetings...the whole caboodle!

This past week we worked with Olivier Cheng to provide kosher catering for one of their clients at The Museum of Modern Art (MOMA) and the next day we catered for UJA Federation at 583 Park. Two new venues that couldn’t be more different in appearance but both creating an ambiance appropriate for each event. Thank you to all for asking us in – we look forward to working with you again!

Thursday, May 12, 2011


Come this time next week, I will be dressed all in white and walking down the aisle, Mom and Dad crying and kvelling in the chapel as they watch their little girl all grown up. And, no, I am not getting married (although my parents won't stop asking me when they're going to have grandchildren). We usually are all about weddings but this month, we are celebrating another kind of occasion.


We're getting a little verklempt ourselves watching our students whom we've catered to all year move on to start their new life as college and law school graduates. We cater to many schools and universities in NYC throughout the school year and now it is time to celebrate the graduates with our fun party platters and celebratory treats.

June is also a big month for reunions. So whether you're remembering fond school days of the past year or decade, we wish each and everyone the best of luck in future endeavors.

Hats off to the Class of 2011!