Beyond Sushi at the First NYC Vegetarian Food Festival

This past Sunday, New Yorkers from all 5 boroughs, New Jersey and beyond flocked to the Altman Building in Chelsea to sample and snack on delectable vegetarian and vegan goodies from vendors in the local area to celebrate the first NYC Vegetarian Food Festival. Raw ice cream, gluten-free pasta dishes and vegan mozzarella sticks were just some of the treats available to taste and inquire about at the downtown food show.

Esprit Events was there in full-swing promoting our new line of boxed “Beyond Sushi” with our chefs Guy and Bogi busily rolling handmade vegetarian sushi rolls from 10 AM until the early evening. Our Rabbi Katz was also present to observe the preparation process and make sure that every roll passed the kosher law.

Just before noon, Chef Bogi and Esprit Vice President Ellen Vaknine took the main stage to give a live demonstration of how our sushi is prepared. Vaknine explained the process and ingredients (all vegetarian AND kosher!) that go into the unique maki rolls whilst Chef Bogi quickly turned a slew of fresh fruit, veggies, 6-grain rice and seaweed into a delicious work of edible art. Here's what some festival-goers (and new fans!) are saying about us:

"We bought sushi boxes from Beyond Sushi. We had to wait a little while to get our food, but it was well worth it. This is by far the best sushi I’ve ever had. Ever. And also the prettiest." – Veggie Girl

"All vegetarian, organic sushi rolls use black rice with fresh veggies, fruits and tofu based sauces like chilli & mango and tofu & miso...Look at how gorgeous these are; almost too pretty to eat. They’d be great for pregnant moms who can’t have shellfish, or those with shellfish allergies or of course, vegetarians/vegans!" - The Food Buff

Beyond Sushi was a smash hit with the beautifully crafted 10-piece “bento boxes” flying from the chefs' hands to the customer's shopping bags (or immediately to their mouths!). Beyond Sushi is not just beautiful to look at. All the rolls contain fresh fruits, vegetables and fiber-enriched rice with cute plastic tubes of topping sauces such as spicy mayo, wasabi, and miso. It also has a shelf life of 3 days when refrigerated.

If you were at the show and tried some of our sushi, tell us what you think! If you love it, tell your local supermarket and health food store you want to see Beyond Sushi on their shelves and in you fridge! We can also bring Beyond Sushi to your wedding, Bar/Bat Mitzvah and other special occasions.


Photos by Metro Mix NYC